As you all know, IPL 2025 is just one day ahead, and one of the IPL teams has come up with another big sponsorship with a solar company. Yes, you heard it right! Rajasthan Royals has officially partnered with Luminous Power Technologies as their Title Partner for this IPL season.
Luminous is one of India’s top energy solutions companies. Through this partnership, they want to spread more awareness about solar energy and promote clean energy adoption across the country. The announcement was made at an event in Jaipur, where players like Sanju Samson, Nitish Rana, and Tushar Deshpande, along with team CEO Jake Lush McCrum, joined the Luminous team to showcase their new energy products.
At the event, they shared their 360-degree marketing plan to promote rooftop solar systems. The idea is to make people feel more confident about choosing solar, clear their doubts about the cost, and show how simple it actually is. They’ll be using ads, social media, events, and more to make solar energy easy to understand for everyone. Their goal is to become “India’s Solar Expert.”
Speaking about the plan, Preeti Bajaj, CEO & MD of the company, said that India’s solar energy sector is changing fast, and they want to be at the front of that change. She said that the partnership with Rajasthan Royals is a great way to reach millions of cricket fans and tell them about clean energy.
Marketing and strategy head Neelima Burra said that cricket connects all Indians, and that makes it the best way to share the message of sustainability. They are also running educational programs and training rural women to become solar engineers.
There’s even more! Luminous and Rajasthan Royals will continue the #PinkPromise match this year. For every six hits in that match, they will power six homes in the Sambhar region with solar energy. The special pink jersey of the Royals even features a design of a solar panel to support the message of clean energy.
Jake Lush McCrum, CEO of Rajasthan Royals, said that this partnership is not just about business. It’s about using cricket to bring real change. He said that together they want to make a big impact by helping people learn about solar power and how it can make life better.
As we all know, Indians are big, big fans of cricket and our cricketers have a huge influence on the people. It’s amazing to see them wear a jersey that promotes solar energy on such a big stage. This can inspire many people to choose clean energy and make our future better and brighter.
Source:
- https://www.news18.com/business/ipl-2025-luminous-power-bags-title-partner-of-rajasthan-royals-launches-campaign-for-wider-solar-adoption-9268406.html
- https://mediabrief.com/luminous-power-technologies-and-rajasthan-royals-strengthen-partnership-to-boost-solar-energy-adoption/
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