Rajasthan & Gujarat are Seeing a Quiet Solar Shift
Across western India, solar energy is becoming an integral part of daily life, not just in large industrial setups, but also in farms, homes, and small businesses. One company helping drive this change is Etrica Power, a growing renewable energy provider based in Jaipur. They are active across 15 cities, including major regions of Rajasthan and Gujarat.
Starting Small, Growing Steadily
Etrica Power began with a simple idea: solar should be easy to adopt. Instead of only selling products, the company built a service model where customers receive complete assistance, from choosing the right system to installation and long-term maintenance. Over time, this approach has helped Etrica earn trust in both rural and urban markets.
Strong Milestones in a Short Time
According to the company, Etrica Power has now supplied 1.5 GW+ of solar capacity, served 1,500+ customers, and delivered 18,000+ units across its product categories. These achievements reflect their expanding footprint and growing demand for reliable, on-ground solar support.
Focused on Real Needs, Not Just Technology
The company actively works with farmers under the PM-KUSUM scheme, installing solar pump systems that ensure a steady water supply without rising electricity or diesel expenses. For residential and commercial consumers, Etrica offers customised rooftop systems designed to reduce long-term power costs.
A Vision Backed by Strong Partnerships
Etrica Power is also an authorised distributor of Saatvik solar modules in Rajasthan, strengthening its ability to provide high-quality solar solutions. Along with panels, the company supplies inverters, batteries, and other equipment, making it a true one-stop solar solution provider for households, businesses, and industries.
A Vision Led by Ground Experience
Speaking about the journey, Aditya Singh Poonia, CEO of Etrica Power, said:
“Our focus has always been simple, reliable solar systems that people can depend on. When users feel confident in the technology, adoption grows naturally.”
What Comes Next
With demand for clean energy rising, Etrica Power plans to expand into more districts, build local technician networks, and strengthen its services across northern and western India. The company aims to support India’s transition toward clean, affordable, and decentralised power.
The journey is still ongoing, but the direction is clear and full of possibilities.
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